AkzoNobel launches ‘The Productivity Drive 2025’ Roadshow
April 2025: AkzoNobel Vehicle Refinishes is embarking on an exciting tour across 12 countries in EMEA to introduce its next generation of products and services as part of ‘From Start to Refinish: The Productivity Drive 2025’ roadshow, to bring innovation to EMEA bodyshop professionals.
The roadshow event will showcase the recently launched one-stop application waterborne basecoat: Lesonal Ultimate Basecoat WB – alongside AkzoNobel’s other industry-leading products, tools, and digital management and productivity solutions.
The roadshow will kick off in April and will travel through all major European markets, – with approximately 40 stops. The ‘From Start to Refinish’ theme highlights how AkzoNobel’s commitment to innovation is supporting users at every stage of the refinishing process by improving the quality of repairs and helping its bodyshop customers to boost productivity and process efficiency, improve sustainability performance, and ultimately increase profit.
Each event will offer attendees an immersive, hands-on experience within the fully branded state-of-the-art trucks, featuring live demonstrations, Q&A sessions, and ‘Do it Yourself’ opportunities. Central to this is the new basecoat: Lesonal Ultimate Basecoat WB, which offers faster process times, lower material consumption, greater durability, and superior finishes for vehicle repairs. Attendees will have the opportunity to experience and trial these products firsthand, along with other key AkzoNobel digital solutions such as Refinish+, Carbeat, PaintPerformAir, and ColorMatchic.
Ignacio Román Navarro, Business Director, Automotive & Vehicle Refinishes EMEA, says the combination of stops at AkzoNobel Automotive Training Centre’s (ATC’s), customers’ bodyshops and distributor sites is an excellent way to bring together all of the elements close to our customers: “This is an energizing initiative for us at AkzoNobel, and one that creates a very unique opportunity to showcase our latest products and innovations and to strengthen our relationships with bodyshops, businesses, and professionals across EMEA who rely on our solutions every day.
“We are bringing our world-class Lesonal brand directly to our customers and looking forward to demonstrating how our cutting-edge products can improve their performance - boosting productivity, improving operational efficiency, and delivering superior results.”
In line with AkzoNobel’s sustainability initiatives, the roadshow has been designed with efficiency in mind. The company has partnered with Movico to plan the most optimized and sustainable route, minimizing the environmental impact of the tour.
The ‘From Start to Refinish: Productivity Drive 2025’ roadshow kicks off on 23rd April 2025 in Madrid, Spain, and finishes on 26th June 2025 in the United Kingdom. To stay up to date on event locations, product launches, and the latest innovations, follow on social media channels.
